The End of “More”
Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…
Demanding Views October 7
Latest In: Measurement & Attribution
Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and…
News Brief October 6
Retail Media’s Scale Obsession Is Solving the Wrong Problem
The retail media industry has decided that bigger networks, budgets and AI investments will win the market. It’s…
Demanding Views October 6
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
How AI Roleplay, Automated Call Scoring Boosted Sales Performance by 100%
Key Takeaways Requiring reps to hit a scoring benchmark against AI buyers before touching qualified leads doubled lead…
Case Studies October 1
Does the AI Agent Get Commission?
I have been asking a version of this question for months, and it usually gets a laugh before…
Demanding Views September 29
AI Readiness Is Closely Linked to Marketing Data Governance, Revenue Growth: Integrate, Demand Metric
Key Takeaways: The study finds high-growth organizations are much more likely to have AI-ready marketing data because they…
News Brief September 28
The CFO Problem in Marketing: Why Attribution Is No Longer Enough
According to new research, only 22% of marketers strongly feel they have enough data to justify value to…
Demanding Views September 24
Integrate Acquires CaliberMind
Key Takeaways: Integrate’s acquisition of CaliberMind is designed to connect demand activation with attribution and revenue intelligence in…
News Brief September 23
Dreamdata AI Brings Governed Account Data to Your LLM Workflows
Key Takeaways Dreamdata AI launches three new offerings, the Analytics Agent, MCP Server and Data Warehouse, that build…
News Brief September 22
The Data Quality Strategies That Separate ROI From Excuses
Key Takeaways Sequence your investments the right way, data integrity first, then workflows, measurement and AI, because building…
Blog September 22
Marketing Has a Scaling Problem: More Spend isn’t Driving Better Returns
Retail media spend for CPG brands is continuing to rise, but returns aren’t keeping pace. Last year, Amazon’s…
Demanding Views September 22
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