Latest In: Measurement & Attribution

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2026 DGR Survey

Last Week to Take 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog September 9
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B2B Marketing Leaders Struggle to Prove Business Impact 10Fold

B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold

Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate…

News Brief September 8
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DGR Extu Kelly Held Predictive Channel Analytics Fails Without an Attribution Foundation

Why Predictive Channel Analytics Fails Without an Attribution Foundation

Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to…

Demanding Views September 4
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Campaign Optimization Series
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Strategy & Planning Series