Key Takeaways In zero-click search, B2B brands need to optimize to be quoted and remembered, not just clicked,…
Feature September 28
Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative…
News Brief September 24
There’s some seriously good news for small businesses right now: Consumer love for independent brands is soaring. But…
Demanding Views September 18
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Key Takeaways Adwave’s Wavemaker turns any text prompt, URL, file or topic into a scripted, voiced and scored…
News Brief July 30
Key Takeaways Long-form video is outperforming short clips for business buyers, with 30- to 60-minute videos seeing roughly…
Feature July 13
Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of…
Feature July 6
For years, B2B awareness was built on reach. Marketing teams measured success through impressions, event attendance, email lists,…
Demanding Views June 16
Key Takeaways B2B marketers should prioritize credibility signals such as joy sentiment, customer proof, earned media and dark…
Feature June 15
Key Takeaways: LinkedIn is now a strategic source for AI-generated answers, ranking second overall in citation share behind…
News Brief June 10
Key Takeaways: B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the…
Blog June 10
Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology…
News Brief June 2
