Latest In: Measurement & Attribution

branded search Fermenta health and nutrition multi-brand marketing organic growth Popcorn.co short-form video video automation YouTube marketing
Fermenta’s decision to use Popcorn.co Creative producer planning about his upload video to youtube and Editing vlog of his on macbook pro for create youtube channel of business.

Fermenta Scales Its YouTube Presence Across Three Brands With Popcorn.co: DGR Case Study

Key Takeaways Fermenta used Popcorn.co to scale short-form YouTube publishing across three brands, helping the company maintain steady…

Case Studies May 21
AI in Marketing B2B email marketing email deliverability email personalization email ROI Kate Nowrouzi pipeline measurement Sinch Mailgun
DGR Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI

Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI

Key Takeaways: Sinch Mailgun’s Kate Nowrouzi details how B2B email is shifting from isolated campaigns to an always-on…

Feature May 20
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Business People Using Artificial Intelligence.

Gartner: As AI Saves Time, Sales Organizations Fail to Reinvest Time in High-Value Activities

Key takeaways Gartner found a major “reinvestment gap” in sales: AI is creating measurable time savings, but most…

News Brief May 19
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