Latest In: Integrated Marketing

Judgment Day: Why Cutting the Content Marketing Team Was a Mistake

When OpenAI posted a role for a B2B content marketing lead with a salary range up to $295,000,…

Typeface Launches Next Generation of its Content Orchestration Engine

Key Takeaways Typeface advanced three products, Arc Graph, Arc Fabric and Arc Loop, into a single orchestration engine…

Sopro’s Steve Harlow on Winning Back B2B Buyers Trust: The DemandGenReport.com Q&A

Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams…

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Smartly, LinkedIn Collaboration Brings Intelligent Creative Video at Scale

Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative…

Lineup, alfa Stylo Partner to Enhance Direct Advertising Design Capabilities

Key Takeaways Lineup has integrated alfa Stylo into its Adpoint and Ad2order products, letting advertisers build print- and…

How to Connect CTV Spend to Real B2B Business Outcomes

Key Takeaways Budget follows what’s trackable, not what’s incremental, so CTV loses dollars to more measurable channels even…

Demandbase Launches Mojo for the B2B Marketing  Agentic Era

Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and…

Report Finds Bad Personalization Is Costing Brands Customers

Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand…

B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold

Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate…

AdRoll Expands Multichannel Ad Capabilities Through ChatGPT Pilot

Key Takeaways AdRoll’s ChatGPT pilot signals that conversational AI is emerging as a new advertising channel that can…

ZoomInfo, DemandScience Announce Strategic Partnership