Latest In: Data Strategies
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog
October 8
AI B2B Buying Journey buyer intent content strategy demand generation First-party Data intent data Lead Qualification marketing operations sales follow up
As more buyers build AI tools into their process, marketers are getting pressured on all sides to adapt…
Blog
October 7
account prioritization B2B GTM buyer intelligence Clay data enrichment enterprise marketing go to market strategy intent data LG Electronics MarketBridge next-best action Revenue operations sales and marketing alignment
Key Takeaways Clay and Marketbridge formed a strategic partnership that pairs Clay’s data enrichment and orchestration platform with…
News Brief
October 6
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog
February 23
account-based marketing Advertising Week New York agentic web AI AW New York 2026 b2bmx B2BMX Summit brand authority buyer intelligence CHEQ Clozd Deloitte Finance of America Funnel Fuel Havas in-person events Intentsify large language models NetApp programmatic advertising R-ai Red Kite salesforce Sparks StackAdapt TechFinitive.com The Penn District Twilio
Key Takeaways The B2BMX Summit at Advertising Week New York expands its programming with new sessions that give…
Blog
October 5
AI co-pilot brand control enterprise marketing Gem generative AI Marketing Governance Memory Layer multiplayer AI Opal
Key Takeaways Opal’s Memory Layer creates a persistent, machine-readable organizational brain that gives every marketer and AI agent…
News Brief
October 2
AI at Scale AI Costs AI governance AI readiness CMO Priorities data governance Data Quality domo Marketing analytics marketing budget marketing operations measurement and attribution
Across most organizations, there’s a conversation happening amongst marketing leadership that isn’t being talked about enough. It goes…
Demanding Views
October 2
B2B sales Commerce Chain Conga contract management Deal Cycles Deal Execution Pricing Strategy Quote-to-Cash Revenue Leakage Revenue operations Sales and Finance Alignment Siloed Systems
Today’s revenue leaders are navigating one of the most volatile markets in recent history, as they navigate economic…
Demanding Views
October 1
2026 Lead Generation Report B2B marketing buyer trust demand generation gated content generative AI intent data lead generation multi-channel marketing personalization sales and marketing alignment Sopro
Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams…
Feature
October 1
AI GTM System Apollo Builder Studio data strategies demand generation go to market strategy Intelligence Layer marketing operations Messaging OS revenue teams Sales Enablement Signal-Based Outreach
Key Takeaways Apollo launched a unified, AI-powered GTM system featuring Builder Studio, Messaging OS and an Intelligence Layer…
News Brief
September 30
AI buyer intent buying groups demand generation enterprise marketing go-to-market Intentsify marketing qualified accounts purchase readiness QuantumDemand
Key Takeaways Intentsify launched QuantumDemand to help enterprise revenue teams understand buying groups more holistically by combining buyer…
News Brief
September 29
AI readiness automation benchmark survey data governance Demand Metric Integrate Lead Quality marketing operations revenue growth
Key Takeaways: The study finds high-growth organizations are much more likely to have AI-ready marketing data because they…
News Brief
September 28