Latest In: MarTech & Integration
autonomous marketing CDP Cordial cross-channel personalization identity resolution MarTech & Integration triggered revenue Wunderkind
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief
August 17
ABM benchmark survey ABM strategy account selection account-based marketing AI AI in ABM artificial intelligence B2B marketing campaign optimization Content personalization marketing AI marketing operations MarTech & Integration ROI Measurement
Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…
Blog
June 3
AI strategy artificial intelligence data silos digital marketing marketing inefficiencies marketing tools MarTech & Integration MarTech in Digital Marketing
Key takeaways: B2B marketers are shifting from acquiring new tools to integrating existing MarTech stacks for better performance.…
News Brief
April 20
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog
February 23
advertising week AI AI Hackathon artificial intelligence Ashley Faus B2B Marketing Exchange B2BMX 2026 B2BMX 2026 agenda Benedict Evans Brent Wees Content Creative & Storytelling Customer Experience & Personalization Elfried Samba GTM Strategy & Advanced ABM keynote Keynote Speaker Leadership & Culture Marketplace MarTech & Integration Measurement & Data Sessions
B2BMX 2026, powered by Advertising Week, is the premier event tailored for marketing and sales practitioners ready to…
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February 13
