A Marketer’s Growth Strategy in the Era of AI: Efficiency
Buyers are inundated with content engineered to sell them something, and thanks to AI, much of it is…
Demanding Views October 15
Latest In: Lead scoring
Intentsify Partners with Clay on Intent Data
Key Takeaways Intentsify’s buyer intelligence, drawn from 1.1 trillion monthly intent signals across 4.2 million in-market accounts, now…
News Brief September 21
DemandView Launches First Text Message Lead Nurture Engine, EngageSMS
Key Takeaways B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates,…
News Brief July 6
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Unleash The Hidden Sales Power In Every Customer Interaction
From phone calls and in-store interactions to chatting online, customers have multiple channels for contacting your business. In…
Demanding Views March 11
ON24 Scales Digital Engagement For Adobe Experience Cloud Customers
Quick Scoop: ON24 partnered with LeapPoint to help organizations deliver digital GTM strategies. Through the partnership, organizations can…
Industry News March 27
Tray.io Reveals New Lead Lifecycle Management Solution
Tray.io, a low-code automation and integration platform, released its new Lead Lifecycle Management function, which is designed to fix…
Industry News February 9
Did They Bring Their Friends? Using AI To Simplify & Streamline Lead Scoring
Over the last year, B2B marketers have relied almost exclusively on digital signals to determine who's visiting their…
Blog March 24
Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models
In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than…
Industry News March 3
Salesfusion Aims To Provide All-Inclusive Marketing Automation Platform
Salesfusion, which was recently acquired by SugarCRM, aims to provide an all-you-need marketing automation solution for mid-sized marketing…
Solution Spotlight June 10
Best Practices In Automated Lead Management
If you're frustrated with the quality of leads that you're getting from marketing, you're not alone. According to…
Demanding Views June 7
INFUSEmedia’s Let’s Verify Platform Offers Marketers Real-Time Lead Verification Capabilities
Let's Verify is a proprietary lead verification platform from INFUSEmedia that aims to sift out invalid leads with questionable…
Solution Spotlight April 19
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