The End of “More”
Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…
Demanding Views October 7
Latest In: content strategy
Intent Data Meets AI: How B2B Marketers Can Win Earlier, Smarter and With Greater Precision
As more buyers build AI tools into their process, marketers are getting pressured on all sides to adapt…
Blog October 7
kompeld’s Ryan Morel on Narrative Coherence and Revenue: The Demand Gen Report Q&A
Key Takeaways B2B organizations struggle with narrative coherence because they default to product-centric messaging instead of a compelling…
Feature October 5
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
LinkedIn: Future B2B Growth Depends on Influencing Gen Z, Millennial Decision-Makers
Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and…
News Brief September 14
Consumers Lack Trust in AI Search Results: WordPress
Key Takeaways WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17%…
News Brief August 18
The CMS Reset Has Begun—And AI Is the Catalyst
Generative AI has quietly changed what users expect from every digital experience. After interacting with systems that understand…
Demanding Views August 18
GetWhys Grounds AI GTM Content in Buyer Intelligence
Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate…
News Brief August 13
Three Signals That Make Your Brand Impossible for AI to Ignore
Key Takeaways AI summaries are where buyers find their information. Optimizing for AI search with mass-produced content won’t…
Demanding Views August 4
Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility
Key Takeaways Howl Louder Marketing launched a GEO service helping B2B companies earn citations in AI-powered search tools…
News Brief August 3
The Keys to Building High-Performing Demand Generation Teams in the Age of AI
Key Takeaways AI is reshaping demand generation leadership by forcing teams to prioritize strategic judgment, trusted content and…
Feature July 29
The Conversion Reversal Most Demand Gen Teams Haven’t Priced In
In March 2025, artificial intelligence (AI)-referred traffic to U.S. retail sites converted 38% worse than everything else. By…
Demanding Views July 24
Resources
