Uniphore Expands Into Marketing AI
Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model…
News Brief September 25
Latest In: CDP
Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief August 17
Insider One Acquires Bluecore
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief June 4
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
B2B Marketers Need to Know AEO – Answer Engine Optimization
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which…
Demanding Views October 24
From Legacy to Innovation: The Rise of Composable CDPs
The Customer Data Platform (CDP) market is undergoing a seismic shift. Legacy players such as mParticle, ActionIQ,…
Feature April 2
Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing
Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data…
Industry News February 7
Demandbase Announces Collaboration With Microsoft CDP & Dynamics 365 Customer Insights
Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft's CDP and Dynamics 365 Customer Insights…
Industry News November 10
Terminus Introduces Free Data Audit To Improve GTM Data Accuracy
Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data.…
Industry News October 28
Q&A With Adobe’s Brian Glover: The New Era Of CX Initiatives
Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to…
Industry News October 19
Optimizely Acquires Zaius To Improve Digital Experience Creation
Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer…
Industry News March 22
Oracle CX Updates CDP Platform For Improved Customer Data Management
Oracle CX, a customer experience cloud, has announced new innovations for its CDP platform Oracle Unity. The new…
Industry News October 1
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