Three Signals That Make Your Brand Impossible for AI to Ignore
Key Takeaways AI summaries are where buyers find their information. Optimizing for AI search with mass-produced content won’t…
Demanding Views August 4
Latest In: b2b content
Wistia’s Chris Savage on Why Long-Form B2B Video Is Winning: The DemandGenReport.com Q&A
Key Takeaways Long-form video is outperforming short clips for business buyers, with 30- to 60-minute videos seeing roughly…
Feature July 13
While B2B Content Volume Grows, Budgets Barely Budge as AI Adoption Rises
The use of artificial intelligence (AI) is filling the gap of the increasing need of B2B content without…
News Brief August 19
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Forrester’s B2B Summit Underscores Catalysts For Change, Future Of B2B Content
More than 2,000 B2B practitioners arrived in Austin, TX for Forrester's annual B2B Summit to empower their strategies,…
Industry News May 4
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