New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot
Key Takeaways: Martech performance is driven less by buying the “best” tools and more by aligning technology investments…
News Brief September 21
Latest In: Analytics
Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A
Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…
Feature September 14
Demand Gen Report 2025 Reflections: Mediafly’s Bill Walsh
Why the Future of Sales and Revenue Enablement Hinges on Predictive Analytics Taking a data-driven approach to sales…
Demanding Views December 18
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Agile Isn’t Enough For Sustainable Business Growth: How Brands Can Use Marketing Experimentation To Spur Continual Innovation
The internet, already a place where trends, products and platforms come and go with incredible speed and velocity,…
Demanding Views February 20
Channel99 Launches View-Through Analytics Technology
Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The…
Industry News December 6
Channel99 Debuts Verification Pixel To Create More Campaign Transparency
Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to…
Industry News September 25
Calendly Launches Analytics Tool Designed To Optimize Scheduling
Calendly aims to help individuals, teams and organizations automate the meeting lifecycle by removing the back-and-forth with scheduling.…
Solution Spotlight January 23
Trends By Hotjar Aims To Elevate Data Analytics
Hotjar provides brands with user insights and feedback to help inform empathy-centered changes that make product improvements. “Trends”…
Solution Spotlight December 14
Calendly Releases New Reporting Dashboard, Calendly Analytics
Calendly, a scheduling platform, launched Calendly Analytics to help users optimize scheduling and reach team goals faster. The…
Industry News October 5
HubSpot Reveals Platform-Wide Enhancements At INBOUND 2022
HubSpot announced new features and updates to help businesses create deeper, more meaningful connections at its annual INBOUND event. Through…
Industry News September 12
ThoughtSpot Releases New Offerings For Individuals & Teams
ThoughtSpot is a business intelligence and big data analytics platform that helps users explore, analyze and share real-time business…
Solution Spotlight July 12
Resources
